Pawnshop pioneer VILLARICA introduced delight to the Philippines on the 2024 Asia-Pacific Stevie Awards, the place its “Certain” marketing campaign scored 10 wins, probably the most for a single marketing campaign from the area’s 29 markets.
Watsons Worldwide and Shell Philippines have been probably the most honored organizations, regionally and domestically, for his or her achievements with a number of campaigns on the ceremony held final Friday at Shangri-La The Fort by the world’s premier enterprise award-giving physique.
“These awards — and our continued development after 70 years — show that offering the most effective worth to our prospects is at all times a profitable technique,” mentioned VILLARICA Vice-President Hailey Villarica-Ong.
VILLARICA acquired three Gold awards (Progressive Achievement in Monetary Industries, in Model Improvement, and in Group Restoration), three Silver awards (Progressive Achievement in Buyer Satisfaction, in Shopper Product and Service Industries, and for Model Renovation or Rebranding), and three Bronze awards (Progressive Achievement in Development, in Sale or Income Technology, and in Shopper Merchandise and Providers). After a worldwide public vote, it additionally earned the Individuals’s Alternative Stevie Award for Favourite Firm within the Monetary Industries.
These 10 wins lengthen the awards haul for the “Dapat Certain Ka. Dapat VILLARICA” marketing campaign. It was recommended as Southeast Asia Model of the Yr at Marketing campaign’s current Company of the Yr awards in Singapore. Final October, it turned the most-awarded marketing campaign within the historical past of the Philippines’ Advertising and marketing Excellence Awards. It additionally received the highest prize for Model Effectiveness by way of Enterprise Development on the 2023 PANAta Awards.
VILLARICA developed the groundbreaking built-in advertising and marketing marketing campaign with artistic company Silver Machine Digital Communications and media outfit Dentsu X. Adverts on conventional media and digital channels confirmed working-class households victimized by unscrupulous distributors, highlighting VILLARICA because the reliable different.
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