TikTok Australia’s earnings surge as potential ban looms

3 min read

The monetary paperwork make no point out of a possible ban in Australia. Prime Minister Anthony Albanese has stated his authorities has no plans to maneuver past current guidelines that forbid ministers and authorities officers utilizing TikTok on telephones containing delicate data.

Coalition cybersecurity and residential affairs spokesman James Paterson, nevertheless, has labelled TikTok a “bad-faith actor” and urged the federal government to hitch different international locations in attempting to take away the affect of the Chinese language Communist Occasion on its operations.

Senator James Paterson.

Senator James Paterson.Credit score: Alex Ellinghausen

The corporate’s Australian common supervisor of promoting Brett Armstrong stated final week there was no purpose for the TikTok app to be banned domestically.

He pointed to a report from Oxford Economics and paid for by TikTok that claimed TikTok had contributed greater than $1 billion in worth to Australia’s GDP.

“TikTok is a platform that’s beloved by over 8.5 million Australians and 350,000 Australian companies, with a latest unbiased research by Oxford Economics discovering that we contribute $1.1 billion and 13,000 jobs to the Australian economic system,” Armstrong stated in a press release.

“There’s zero proof suggesting that TikTok is in any manner a nationwide safety danger, and we welcome the Prime Minister’s latest feedback that his authorities has no plans to ban us.”

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Armstrong is now considered one of TikTok’s most distinguished Australian executives after the corporate opted in opposition to changing Lee Hunter, TikTok’s Australian common supervisor, who departed earlier this yr. Hunter, a former Google and YouTube govt, had served because the native public face of TikTok since Could 2020.

The Workplace of the Australian Info Commissioner (OAIC) can be contemplating launching a full investigation into TikTok following revelations on this masthead that its “pixel”, which is utilized by advertisers, is harvesting customers’ knowledge together with e-mail addresses, cell phone numbers and shopping histories with out their information or consent, in a possible breach of the nation’s privateness legal guidelines.

“The knowledge-handling practices of social media firms is a matter of regulatory precedence for the OAIC,” commissioner Angelene Falk advised a Senate estimates listening to in March.

“Upon examination of TikTok’s response, a choice will should be made as as to whether additional regulatory motion is warranted, and likewise whether or not another motion is warranted in relation to different entities that could be utilising this pixel.”

TikTok has denied any wrongdoing, saying in a press release that monitoring pixels have been “an industry-wide device used to enhance the effectiveness of promoting companies”.

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