Sunwing & Cuba Board accomplice with Large Brother Canada season 12

Sunwing Holidays, in collaboration with the Cuba Vacationer Board, is thrilled to be the inaugural sponsor of Large Brother Canada’s twelfth season, serving because the present’s unique journey accomplice. Large Brother Canada, famend for its distinctive format and unparalleled leisure, ranks amongst Canada’s hottest tv reveals, drawing an viewers of over 9 million final season. Sunwing and Cuba are delighted to contribute to offering the contestants with a memorable season.

“We’re thrilled to hitch forces with our longstanding accomplice the Cuba Vacationer Board, and to have Sunwing Holidays turn out to be a sequence sponsor for Large Brother Canada’s 12^th season,” stated Samantha Taylor, Chief Advertising and Digital Officer of Sunwing Holidays Group. “As some of the widespread actuality tv sequence on the air, we’re excited to align our model with a Canadian-original program that brings folks pleasure whereas introducing Sunwing to extra audiences who share a ardour for creating unforgettable recollections. True to our model id that’s centred on embracing clients’ quirks and distinctive trip identities, we’re trying ahead to tuning in every week to see how every houseguest discovers their very own persona and the way they maximize each second with Sunwing in thoughts.”

As Large Brother Canada’s sponsor, the partnership between Sunwing Holidays and the Cuba Vacationer Board is highlighted in a number of key points, notably by providing a grand prize of an opulent all-inclusive trip for 2 to Cuba with Sunwing, valued at over $10,000 CAD. Moreover, the twelfth season contains a particular Sunwing and Cuba-themed room designed for houseguests to unwind, strategize, and picture themselves having fun with the heat of the tropics. Rivals can even participate in a themed Energy of Veto (POV) problem that guarantees so as to add pleasure in a setting paying homage to a tropical paradise.

All through the season, Sunwing and Cuba will achieve publicity by varied digital platforms, together with video pre-roll, short-form video, and show adverts on BigBrotherCanada.ca, the World TV App, Linked TV, and social media. Chosen episodes, together with the finale, will spotlight the manufacturers by outstanding spots and billboards.

Large Brother Canada Season 12 is about to premiere on Tuesday, March 5, 2024, at 7:00 p.m. ET/PT, solely on World and STACKTV, broadcasting three nights every week with new episodes on Sundays, Tuesdays, and Wednesdays at designated instances.

For added trip inspiration, Canadians can comply with Sunwing Holidays and the Cuba Vacationer Board on social media, with varied posts and updates accessible by Instagram, Fb, and TikTok, together with the handles @BigBrotherCA, #BBCAN12, and @SunwingVacations.

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