Saudia Group Secures A number of Honors at The Rework Awards in Dubai

Saudia Group has been honored with six awards on the eleventh version of The Rework Awards Center East and Africa 2024, showcasing excellence throughout varied classes.

Through the occasion on the Mandarin Oriental Jumeirah in Dubai, The Rework Awards MEA 2024 celebrated achievements in rebranding and model technique, recognizing excellence in company, product, and world model growth within the area. The awards highlighted excellent content material, execution, analysis, and technique.

The newly rebranded Saudia Group clinched six accolades, together with:

• Gold for Greatest Visible Identification within the Transport and Logistics Sector
• Gold for Greatest Artistic Technique (Company)
• Silver for Greatest Use of Typography
• Bronze for Greatest Use of Audio Branding
• Bronze for Greatest Use of Copy Fashion or Tone of Voice
• Bronze for Greatest Model Structure Answer

These awards underscore Saudia Group’s dedication to spearheading change by way of strategic model transformation. Over latest years, the Group has achieved important milestones in redefining its model in collaboration with its branding associate, ‘Landor’.

Khaled Tash, Chief Advertising Officer at Saudia mentioned: “We’re extraordinarily happy with the popularity Saudia has acquired at The Rework Awards MEA. This demonstrates our unwavering dedication to delivering an distinctive model that highlights our dedication to innovation and creativity.

“These awards mirror the strict measures that had been taken to make sure our model resonates with Saudia’s values and aligns with its dedication to offering company with best-in-class companies whereas selling its place as an business chief within the aviation area.

“It was crucial for us to associate with ‘Landor’ who had been in a position to assist us globalize our model. I need to thank them for crafting the newly refreshed Saudia model and supporting our group in delivering this throughout so many impactful expertise touchpoints.” He added.

Mariagrazia De Angelis, Normal Supervisor within the Center East and Africa, Landor mentioned: “We’re deeply honoured to obtain recognition for the work we’ve achieved with Saudia Group on the eleventh Annual Rework MEA Awards and rejoice our dedication in advancing this model within the area. It’s a fiercely aggressive business and we see this achievement as a stepping stone for our business. We prolong our heartfelt because of all the Saudia Group, for his or her belief in us and their need to transcend.”

Emma Beckmann, Group Chief Development Officer, Landor mentioned: “These wins are as essential for our groups, as they’re for Saudia Group. They gas our ardour and willpower to ship brand-led transformation for our purchasers. This can be a textbook instance of positioning a model to drive development, by way of the creation of multi-sensorial design methods and experiences that prospects and staff – in truth the broader common public – can’t assist however love. As these awards present, we’re devoted to pushing the boundaries of creativity and innovation and setting the benchmark for the business.”

Saudia Group’s success at The Rework Awards MEA underscores its dedication to leveraging its model as a basic driver of enterprise transformation inside a aggressive market, aiming to place itself as a number one title within the world aviation sector that proudly represents the Kingdom.

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