The marketing campaign, which begins on Monday, will use adverts on Fb and YouTube to focus on individuals within the south-east Asian nation who could also be contemplating making unlawful journeys to the UK.
An growing proportion of small boat migrants are Vietnamese and they’re one of many high 10 nationalities for migrants crossing the Channel illegally, the Residence Workplace mentioned.
It added that the adverts will “set out the dangers of being indebted to and exploited by the people-smuggling gangs who revenue from facilitating small boat crossings”.
The marketing campaign may also warn potential Vietnamese migrants of the “actuality of residing within the UK illegally with no proper to be within the UK and no entry to public companies or funding”, and use “actual testimonies from those that remorse coming to the UK illegally”.
In a single advert, a migrant shares his expertise of sleeping in a camp in Calais for 5 nights underneath the supervision of armed guards, earlier than taking the journey throughout the Channel from France to the UK.
The migrant, known as Ok, says within the advert: “By no means once more would I threat my life in a small boat, even when you bribed me.”
The marketing campaign may also direct Vietnamese social media customers to a brand new web site that includes movies from Border Power officers describing “surprising instances” and their experiences of “rescuing small boat migrants from life-threatening hazard within the Channel”.
The Residence Workplace mentioned the launch adopted “profitable social media exercise” in Albania, France and Belgium, including that comparable campaigns had been “additionally being thought-about for different precedence international locations”.
Residence Secretary James Cleverly mentioned: “This can be a highly effective marketing campaign which demonstrates first-hand that life for individuals arriving right here illegally is a far cry from the lies they’ve been bought by the gangs on the opposite aspect of the Channel.
“Final yr, comparable work contributed to a 90% discount in small boat arrivals from Albania, and general numbers are down by a 3rd, however there’s extra to do.
“Increasing our marketing campaign to Vietnam, one other key accomplice in our work to sort out unlawful migration, will assist us to avoid wasting extra lives and dent the enterprise mannequin of the criminals who revenue from this vile commerce.”
The Residence Workplace mentioned UK and Vietnamese authorities “already work intently” to stop unlawful journeys to the UK and take away these with no proper to be within the nation.
It added that senior officers from the UK and Vietnam are as a result of meet in London on April 17, to “focus on working in even nearer partnership on migration points”.
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