Globe has earned a number of accolades on the esteemed Advertising-Interactive PR Awards 2024, showcasing its inventive and socially accountable campaigns that foster a safer digital surroundings for Filipinos.
The corporate’s initiatives, “SIM Registration: Quantity Mo, Id Mo” (Your Quantity, Your Id) and #MakeITSafePH, stood out amongst fierce competitors from Southeast Asia, South Asia, and Oceania, securing coveted Gold and Silver awards throughout varied classes.
“We’re honored to obtain these prestigious recognitions from Advertising-Interactive Asia-Pacific and lead the inventive award wins for the Philippines,” mentioned RG Orense, Head of Digital and Social Channel Technique at Globe.
“These awards are a testomony to our relentless pursuit of modern narratives that not solely captivate audiences, but in addition drive significant change. By elevating consciousness concerning the threats of cybercrime, fraud, and cyberbullying, we goal to empower Filipinos with the data and instruments to navigate the digital world safely and confidently,” he mentioned.
Globe’s marketing campaign “SIM Registration: Quantity Mo, Id Mo” (Your Quantity, Your Id) clinched the Gold award for Greatest PR Marketing campaign: Authorities/Public Providers.
This ingenious effort staged a web-based id heist that includes celeb influencers Kuya Kim Atienza and Kiray Celis to show the cruel realities of scamming and id theft. By impersonations and life like rip-off eventualities, it ignited an necessary dialogue, urging Filipinos to safeguard their identities by registering their SIMs.
In the meantime, the #MakeITSafePH marketing campaign bought the Gold award for Greatest Use of Social Media and the Silver award for Greatest PR Marketing campaign for a Particular Viewers. This system tackled the pervasive problem of cyberbullying head-on, using its very essence to coach dad and mom and guardians concerning the devastating penalties of on-line harassment.
#MakeITSafePH’s modern ways, similar to digital and bodily flashcards, served as highly effective instruments for bridging the generational hole, enabling dad and mom and guardians to grasp the altering language of cyberbullying and its far-reaching influence. Every flashcard contained a real-life story, collected by way of consumer submissions and social listening, providing a poignant glimpse into the cruel realities confronted by victims.
“The #MakeITSafePH marketing campaign is a shining instance of our dedication to creating an ecosystem of assist and training,” mentioned Yoly Crisanto, Chief Sustainability and Company Communications Officer at Globe. “By partnering with varied organizations, we have been in a position to deliver collectively a robust coalition devoted to defending the psychological well-being of our communities, significantly our youth.”
Advertising-Interactive PR Awards 2024 acknowledges distinctive work within the public relations and communications trade throughout Southeast Asia, South Asia, and Oceania. Globe’s a number of wins at this 12 months’s occasion solidify its place as a frontrunner in creating impactful campaigns that drive constructive change and foster a safer digital panorama.
Because the digital world continues to evolve at a speedy tempo, Globe stays steadfast in its mission to spearhead initiatives that prioritize on-line security, safety, and well-being for all Filipinos, paving the way in which for a extra accountable and inclusive digital future.
To study extra about Globe, go to https://www.globe.com.ph/.
Highlight is BusinessWorld’s sponsored part that enables advertisers to amplify their model and join with BusinessWorld’s viewers by publishing their tales on the BusinessWorld Website online. For extra info, ship an e-mail to on-line@bworldonline.com.
Be part of us on Viber at https://bit.ly/3hv6bLA to get extra updates and subscribe to BusinessWorld’s titles and get unique content material by way of www.bworld-x.com.
+ There are no comments
Add yours