Amazon is bringing some large modifications to its Fireplace TV interface that may make these annoying video advertisements far much less of a nuisance.
Based on CordCutterNews, the brand new platform redesign will see most of these commercials moved to a smaller mini-player that takes up much less display actual property in tandem with computerized playback being shut off.
Amazon first launched the video advertisements in late 2023, which auto-played the second you turned in your Fireplace TV. This has clearly induced a stir with customers and Amazon is taking steps to amend the scenario.
It’s a welcome first for TV interfaces as Fireplace TV opponents like Roku purpose to solely ramp up their promoting. The latter even confirmed in April that video advertisements will grace the Roku residence display in due time, so count on the issue of intrusive advertisements to solely worsen earlier than it improves.
Video advertisements begone
Amazon is taking new steps in preserving its Fireplace TV interface as seen on among the finest streaming units and various TVs as clear as doable. Following an replace in December 2023 that launched video advertisements to the platform, Amazon is now rewriting the methods these advertisements are shipped to clients.
For starters, the place as soon as the video advert would take up a demonstrably giant a part of the display, making it tough for customers to navigate to their supposed content material and even see the apps they use each day, Fireplace TV video advertisements will now play in a smaller window as a substitute.
Moreover, Amazon Fireplace TV 2-Sequence customers and past can count on the interface to characteristic video advertisements that gained’t auto-play the second you flip in your TV or streaming machine. You’ll even be capable of skip video advertisements with a helpful new shortcut setting for the distant, making Fireplace TV that rather more user-friendly for many who aren’t too eager on intrusive promotions.
Amazon’s new Fireplace TV interface can even make it extra fluid and simpler so that you can entry the entire finest streaming providers earlier than the advertisements begin enjoying. This goes in opposition to the norm on related interfaces, like Google TV, which generally auto-plays its video advertisements the second you choose featured content material.
In case you’re hoping that video advertisements may quickly go away, you’re in for a impolite awakening as they’re solely simply getting began. Whereas different choices within the area, specifically LG’s webOS, offers you methods of turning off advertisements, Roku and others prefer it have plans to plaster the house display with much more advertisements in the long term.
These new modifications are set to roll out on all Fireplace TVs launched since 2016 within the subsequent few days. As of proper now, for these on the lookout for one of the simplest ways to rid themselves of the ever-growing TV interface commercial debacle, Apple TV 4K is your finest wager.
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