Oleksandr Usyk
The heavyweight champion has sharpened up his personal brand after beating two of the toughest boxers in this generation, Anthony Joshua & Tyson Fury
His Instagram description is also comprehensive from summarising his legacy as it list the belts he has despite not every fan will be aware of which ones are affiliated with the heavyweight champs status
Adding to the weblink Usyk has in his IG bio, this is an opportunity for upcoming fighters to use with creating for promoting sponsors, partnerships, portfolios that give them further light into the sport
When it comes to making short-form content long-term and using the element of IG stories to do so, that is another avenue if content that can help you with growing long-term supporters
BRANDS
This page is often found on X due to the tone of it sparking controversial content across the MMA scape
Something that MMA uncesored do really well with their content often involves where they get their features from, whereas this one refers to one of UFC stars Sean O Malley
Fight promotions
Andrew Valdina continues to be an advocate for Cage Titans
At #CTFC66, none other than one of their superstars Andrew Valdina. Despite the images being sharp and engaging to captivate Cafe fans across New England and beyond they’ve gone to focus on image carousels very often for their events
Something that could be done by copywriters at the promotion can include the following
alt text to comprehensively describe what each picture is an describes on representing the company
have a direct conversation with the sponsors mentioned in the caption to also promote content they’re affiliated with
The same applies with Andrew re-posting the Cage Titans post as he’ll likely have a wider audience or niche fans that were not necessarily aware of who Valdina competes through.
Through these avenues it only helps to increase more opportunities for Cage Titans due to athete-driven marketing
So that’s a wrap-up for todays content
Marketing wrap-up for today’s fight game, which has been led by Andrew Valdina, specific features on X that Cage Titans can use to improve their visibility alongside the value of athlete-drive marketing