What are fighters, brands and promotions teaching us about the value of personal branding?

Sadik

Oleksandr Usyk

Grid screenshot of Oleksandr Usyk’s Instagram profile

The heavyweight champion has sharpened up his personal brand after beating two of the toughest boxers in this generation, Anthony Joshua & Tyson Fury 👀

His Instagram description is also comprehensive from summarising his legacy as it list the belts he has despite not every fan will be aware of which ones are affiliated with the heavyweight champs status 🏆

Adding to the weblink Usyk has in his IG bio, this is an opportunity for upcoming fighters to use with creating for promoting sponsors, partnerships, portfolios that give them further light into the sport 🥊

When it comes to making short-form content long-term and using the element of IG stories to do so, that is another avenue if content that can help you with growing long-term supporters ♥

BRANDS

X post from MMA Uncensored in relation to promoting the fight between Jake Paul & Mike Perry

This page is often found on X due to the tone of it sparking controversial content across the MMA scape 👀

Something that MMA uncesored do really well with their content often involves where they get their features from, whereas this one refers to one of UFC stars Sean O Malley ⬇

Fight promotions

Andrew Valdina continues to be an advocate for Cage Titans

At #CTFC66, none other than one of their superstars Andrew Valdina. Despite the images being sharp and engaging to captivate Cafe fans across New England and beyond they’ve gone to focus on image carousels very often for their events 📈

Something that could be done by copywriters at the promotion can include the following ⬇

👉🏾 alt text to comprehensively describe what each picture is an describes on representing the company 📙

👉🏾 have a direct conversation with the sponsors mentioned in the caption to also promote content they’re affiliated with 💬

👉🏾The same applies with Andrew re-posting the Cage Titans post as he’ll likely have a wider audience or niche fans that were not necessarily aware of who Valdina competes through.

Through these avenues it only helps to increase more opportunities for Cage Titans due to athete-driven marketing 🙏🏾

So that’s a wrap-up for todays content

Marketing wrap-up for today’s fight game, which has been led by Andrew Valdina, specific features on X that Cage Titans can use to improve their visibility alongside the value of athlete-drive marketing 🔥

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