Planned obsolescence has generated reliable revenue streams, but at a devastating cost: mounting environmental waste, eroding customer trust, and missed opportunities for deeper customer relationships. As sustainability concerns grow and customer loyalty becomes increasingly vital, many executives are asking: How do we break free from planned obsolescence and design products that grow? The answer lies in understanding how innovative companies are already making this transition. Adobe’s Project Primrose offers a masterclass in PTG development, showing how organizations can evolve from disposable products to adaptive solutions that grow with customer needs.
