Rising tensions between the U.S. and China, escalating turmoil in the Middle East, scrutiny over the climate-friendliness of the supply chain, and other similar issues are forcing companies into a new dilemma: how to manage business decisions that are driven not by profits nor a company’s own strategic planning but are based on moral and societal values. Pressures for decoupling from dangerous, politically fraught regions will make these situations more common.
