6 in 10 companies want to purchase UK-made merchandise

Nearly six in ten of companies want to purchase UK-manufactured merchandise over options imported from different international locations as ‘purchase British’ sentiment rises 20% at companies throughout the economic system, in accordance with nationwide analysis.

The analysis from Made in Britain discovered the 2 key drivers of financial patriotism amongst UK firms are “to assist the British economic system and help British jobs” and environmental causes the commerce affiliation’s fifth annual survey has discovered.

Moreover, nearly half of British firms say they’ve a procurement goal for British-made merchandise – up 20 % from a 12 months in the past. Of these firms which have a procurement goal for British-made merchandise, the common goal is 48 % of all items bought, the analysis finds, revealing an enormous year-on-year enhance of 40 %.

The commerce affiliation Made in Britain unites British producers by their licensed use of the official Made in Britain collective Trademark – which they show on their bodily merchandise and packaging, in addition to on their advertising supplies (each bodily and on-line) to advertise their British provenance.

Practically 80 % of UK firms as we speak recognise the official Made in Britain Trademark, the analysis additionally finds. Of these, almost two thirds say they’re extra inclined to purchase a product if they’ve seen the Trademark on it or related to it, in accordance with the analysis.

Made in Britain CEO John Pearce: “British companies throughout the economic system have been shifting their focus in direction of buying extra UK-manufactured merchandise as a result of they need to help the home economic system, whereas on the identical time they’re more and more engaged with enhancing their sustainability practices and searching on the social worth of their procurement insurance policies, our analysis exhibits. The Made in Britain Trademark is essentially the most broadly understood and visually impactful advertising software that British producers can use to cater to this demand. Our ever-growing neighborhood of producers inform us they proudly show the Trademark for 3 key causes – it’s the simplest strategy to talk what kind of firm they’re; it helps them promote extra of what they make; and it bolsters belief and recognition for his or her manufacturers.”